Both Google and Facebook are making changes to the way they work that enable them to gather more information about you so that they can personalise advertising that appears on your screen and thus make themselves more money.
Both are free services so you are under no obligation to stick with them but you can make certain changes to protect yourself.
Change you Google settings to remove the details of your web history. http://www.digitaljournal.com/article/320137
Read this article about the Facebook timeline so you understand the changes. https://www.facebook.com/notes/daniel-b-lancaster/the-timeline-faq-why-timeline-cant-be-removed-and-what-you-can-do-to-protest-it/390360994314464
Be web savvy, be web safe.
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